Privacy policy

1. General Principles

Auraafit Tech Private Limited (“Auraafit Tech”), operating the brand Nuvah, accords utmost respect to your privacy. This Privacy Policy outlines the manner in which your personal data is collected, stored, used, and disclosed by us through our website and related services (collectively, “Platform”).

 

By visiting our website, you expressly give us your consent to collect, use, and disclose your personal information in accordance with this Privacy Policy. If you do not agree to the terms of this Policy, please do not use or access our website.

 

We have developed this Privacy Policy to safeguard your personal information and to retain its confidentiality. While we exercise all reasonable cautions to protect your privacy on our Platform and the systems we control, we cannot be held liable for unlawful or unauthorized disclosure of information by any third party not under our direct control.

 

Please note that this Privacy Policy may be updated or amended at any time without prior notice. We encourage you to review it periodically. Continued use of our Platform following any such changes shall constitute your acceptance of the revised Policy.

 

2. Information We Collect

Your information, collectively referred to as ‘Personal Information’, is categorized as follows:

 

·         Profiling Information: Name, gender, age, contact details (address, phone, email), preferences, and any publicly available information shared through linked social accounts.

·         Payment & Account Information: Billing details, payment history, and related communications, stored securely on encrypted servers.

·         Service Usage Information: Navigation data, URLs visited, pages accessed, and download requests made on our Platform.

·         Log Information: IP address, browser type, browser language, time and date of access, and web requests.

·         Transactional Information: Order history, purchase records, and e-commerce activity (excluding banking details).

·         Correspondence Information: Content and metadata of communications between you and Nuvah, including emails, support chats, and feedback submissions.

·         User Identifiers: Email addresses, usernames, passwords, and other security-related credentials used to access our Services.

·         Stored Information: Any data or files you or a third-party upload to our servers at your request.

 

We collect Personal Information solely to operate our business and deliver our Services. We do not, under any circumstances, sell or trade your Personal Information to third parties.

 

3. Right to Collect & Use

By visiting our website, providing your information, or availing our products or services, you consent to the collection, storage, and use of your Personal Information as described in this Policy.

 

3.1 We collect and use your information to:

·         Fulfil your orders, process payments, and deliver products to you.

·         Personalize your shopping experience and recommend relevant products.

·         Communicate with you regarding your orders, queries, and accounts.

·         Compile aggregated demographic and statistical data for internal marketing and business purposes. Such aggregated data does not identify you individually.

·         Ensure compliance with our Terms of Use and this Privacy Policy.

·         Meet applicable legal, regulatory, or statutory requirements.

 

3.2 Cookies

We may use “cookies” to enhance your experience on our Platform. Cookies help us store your preferences and track browsing trends, enabling a more personalized interaction. You may configure your browser to notify you when a cookie is sent and choose whether to accept it. By accepting a cookie, you consent to our use of the Personal Information collected through it.

 

3.3 Aggregated Data

Personal Information that we process in an aggregated, non-identifiable format constitutes our proprietary data. We may use or share this aggregated data for any legitimate business purpose, including commercial purposes, without any obligation to compensate you.

 

4. Disclosure of Information

We do not disclose your Personal Information to third parties except in the following circumstances:

·         With trusted service providers and courier partners engaged to fulfil your orders, subject to strict confidentiality obligations.

·         With affiliates of Auraafit Tech Private Limited under secure and controlled circumstances, where ‘affiliates’ includes subsidiary companies, holding companies, or entities under common control.

·         As required by law or to comply with a legal obligation, court order, or government directive.

·         To protect our rights or property, to secure our systems, or to enforce our policies.

 

Any information shared in a public forum on our Platform (such as reviews or community discussions) is not considered Personal Information under this Policy and is not subject to its protections. You are advised to exercise caution when sharing personal details in any public environment.

 

5. General Exceptions

Notwithstanding any other provision of this Policy, Nuvah reserves the right to intercept, disclose, monitor, and/or store your Personal Information where required:

·         By applicable law or legal process;

·         To conduct and protect the legitimate interests of our business;

·         To maintain the security and integrity of our systems and Services; or

·         To enforce our rights under this Policy or our Terms of Use.

 

Such monitoring or disclosure may occur without your prior notice. Nuvah shall not be liable to you or any third party for any consequence arising from such actions taken in accordance with applicable law.

 

6. Voluntary Disclosure

Providing personally identifiable information is voluntary. You are not required to register with us to browse our website. However, certain Services such as placing orders, tracking shipments, and accessing your account are available only to registered users.

 

You may update your preferences, opt in or out of marketing communications, or modify your account details at any time. If you wish to correct, update, or delete your Personal Information, or withdraw your consent, please contact our support team. We will act on your request promptly. Please note that even after account deletion, certain information may be retained in archived form on our servers as required by law or for legitimate business purposes.

 

7. Security Procedures

Nuvah implements appropriate physical, electronic, and administrative safeguards to protect your Personal Information against loss, misuse, unauthorized access, alteration, or disclosure. Access to your information is restricted to authorized personnel on a need-to-know basis.

 

Your account is protected by your login credentials. You are responsible for maintaining the confidentiality of your username and password and for all activity that occurs under your account.

 

Please Note

While we strive to use commercially reasonable means to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. By using our Platform, you acknowledge that Nuvah shall not be liable for any disclosure of your information arising from errors in transmission or unauthorized acts of third parties beyond our control.
 

8. Your Rights

As a user, you have the right to:

·         Access the Personal Information we hold about you;

·         Request correction of inaccurate or incomplete information;

·         Request deletion of your Personal Information, subject to legal retention requirements;

·         Withdraw consent to the use of your information at any time; and

·         Lodge a complaint with the appropriate data protection authority.

 

To exercise any of these rights, please contact our Data Protection Officer at the details provided below.

 

9. Grievance Redressal

If you have any questions, concerns, or grievances regarding the collection, use, or security of your Personal Information, or wish to withdraw your consent, please reach out to our support team.

 

Support Team

Auraafit Tech Private Limited

Brand: Nuvah

Email: care@nuvah.in